TikTok is introducing a new feature that permits them to reduce the amount of AI-made content appearing in their feeds. This step comes as the company revealed that it now features over 1 billion AI videos.
Pilot Phase and Launch
The update is being tested over the next few weeks before a widespread rollout. This shift coincides with a rise in AI content, spurred by emerging AI video creators.
AI Content on Other Platforms
Recent reports that nearly one in 10 of the fastest-growing video streams on a competing service primarily display AI-generated videos. A large amount of this output is deemed low-quality AI content, a label for poor-quality, mass-produced content that is typically illogical or bizarre.
“We know from our community that many people enjoy content created using AI tools, ranging from computer-generated images to science explainers, and we intend to provide users the option to adjust the amount of that, according to their own preferences,” stated a spokesperson.
Scale of AI Content
The platform shared that there are currently 1.3bn videos on its service identified as artificially created. Overall, in excess of 100 mn videos are added to the service daily, making clips made by AI a minor percentage of its total content library.
User Control Features
Members will be capable of reduce or increase the volume of AI-generated videos they watch by opening the “manage topic” setting in the platform and picking “AI-generated content”. Other topics that are already be adjusted under the setting encompass news, style, beauty, and choreography.
AI Disclosure Rules
TikTok’s guidelines oblige content makers to identify lifelike AI-made content, and it bans dangerous fake videos of public figures or critical incidents. Any believable artificial content that is unmarked can be taken down under its user guidelines.
Additionally, the service will from now on add an artificially created tag to content created with its proprietary AI systems, or detected by an industry-wide initiative for identifying content made by AI. This measure is designed to stop users from trying to circumvent the labeling process.
AI Literacy Programs
The company is additionally establishing a $2 million educational fund for professionals and organizations to develop informative material about using AI responsibly. This initiative will assist educational bodies dedicated to teaching programming and robotics.
Moderation Strategy
TikTok has justified its content review process, amid debate over proposals to cut jobs for numerous safety staff in the United Kingdom. It is planning to reduce a significant number of roles in its user protection department in the UK capital, with worker representatives and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A company official clarified that people-led review would remain essential, but artificial intelligence can safeguard staff by filtering out the most harmful content before it has to be seen by people. The platform announced a notable drop in shocking and graphic content seen by safety staff over the last 12 months due to the use of its machine learning processes.
We believe it is crucial to balance people and machines to keep the platform safe,” she said. “We’ll have people as part of that process, but we also think it’s extremely critical to minimize viewing of dangerous material as swiftly, which is where a lot of the machine support is really helping us work at speed.”
